Much like an endangered animal, the entire concept of our divine client often seems to elude us. We build up niching until it’s something we dread, and while we put it off, our divine clients are out there, just waiting to meet us! Let’s help them along, shall we?
Many of us are terrified to niche down, but we’ve all heard the saying, “When you serve everyone, you serve no one.” Just remember this – even Jesus niched down. Mark 2:17 reminds us that, “When Jesus heard it, he saith unto them, They that are whole have no need of the physician, but they that are sick: I came not to call the righteous, but sinners to repentance.” He came specifically to see the sinners – that was his niche. Learn yours today and focus there. You can still serve those outside your niche, but you need to direct your message somewhere – why not focus it on your divine client?